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|From Corporate to Entrepreneur|
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Having recently resigned from a 5 year career at ING (ING Clarion and then subsequently ING Real Estate Finance), I’m pleased to announce that I’m now in charge of business development at Madison Technology, a full-service IT provider to small/mid-sized businesses. This new entrepreneurial role is a leap away from Real Estate and a big change, but one that I hope will pay off in the future – both personally and professionally.
You must be thinking: “why would she transition from Real Estate to Technology?” It’s actually not that crazy. Technology has been a huge part of my life, mostly because my brother Alex has been in the business since computers hit the mainstream, over 15 years ago. To a greater extent, however, was my desire to be an entrepreneur, as both of my parents have been their entire lives. When my brother expressed over lunch one day, how much he wanted to grow his existing IT company, I knew instantly there was a synergy between us. My Park Avenue business savvy combined with his unparalleled IT expertise – it seemed like the perfect match. It took a lot of thought and time before I’d be ready to join his existing IT company, but many months later, I have.
Looking back, I recall when Alex first expressed his desire to venture out on his own. I encouraged him vehemently to follow his dream. Knowing what I have learned in the last few months –about how difficult it is to build and grow a company – it’s nothing short of remarkable what Alex accomplished with the company prior to my joining. With no marketing campaign in place, he built a solid clientele by means of superior service, referrals and word of mouth.
Since coming on board, I’ve enhanced our website and created a brand. I found this preliminary work to be the easy part; more of the same stuff I did as a corporate associate – turn an overload of information into something meaningful and concise. My true challenge was just beginning: getting out there –or rather, putting myself out there – to meet new people and generate interest for IT, a product that’s saturated in the market and not budgeted for favorably given the present state of our economy.
Ultimately, the challenge is to build brand recognition for Madison Technology. To overcome it, I had to start by asking myself: “What differentiates our business from the next? We’re a brother sister team; but what sets us apart?” I believe a few things: Common values – Alex and I share the same ethos and beliefs on how things should be done. This gives us an extra sense of purpose and pride - and our business a competitive edge. Loyalty – a strong personal bond means we stick together in hard times and show the determination needed for business success. Strong commitment – Building a lasting family business makes us work harder to make it a success. As the children of two immigrants tireless in their pursuit of the American dream, Alex and I are tireless in our pursuit of success – and in helping others succeed.
But is there more? What are the rules these days for running a successful company? You have the expertise, you’re selling the right product -- but how do you attract attention? That’s something I‘m still learning, but I’m hopeful if I can reach out to people in a meaningful way, help them by providing a service or product they need, or simply some advice or encouragement – IT related or not, that perhaps we can succeed together.
The pursuit of success was my inspiration for starting this newsletter. Through simple and concise articles and/or case studies, I hope to highlight some of the many ways leveraging Information Technology can increase the productivity, profitability and competitive edge of your business. Being that I’m now an entrepreneur but still learning the ropes, I’ll also share some of my experiences – both successes and failures. If you’re not interested, you’re under no obligation to stay on this mailing list and you are free to unsubscribe using the link below. Alternatively, if you enjoy what you read, please suggest it to others that you feel may benefit.